There is no such thing as bad publicity, except your own obituary

By lucashale, on January 21st, 2009%

There is no such thing as bad publicity except your own obituary.

Brendan Behan

Irish author & dramatist (1923 – 1964)

This is surely what Cummins Nitro and Naked Communications are telling their clients. These agencies  are the ones behind the IslandReefJob and Man in the Jacket.

Both of these have now had . . . → Read More: There is no such thing as bad publicity, except your own obituary

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How to launch an internet based marketing campaign, badly… Part III (are you my man in the jacket?)

By lucashale, on January 19th, 2009%

OK enough is enough. Australian ad agencies need to understand that just setting up a website and posting videos on YouTube isn’t going to get you a loyal following of customers. MySpace, Facebook, or Twitter aren’t going to help you either. The audience on these sites are not just going to believe whatever . . . → Read More: How to launch an internet based marketing campaign, badly… Part III (are you my man in the jacket?)

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How to launch an internet based marketing campaign, badly… Part II

By lucashale, on January 19th, 2009%

Looks like I wasn’t the only one who noticed the less than perfect launch of www.islandreefjob.com. The Age had an article the same day about how the site was unable to cope with the number of hits.

This week the site is working and is now getting publicity but not for the reasons . . . → Read More: How to launch an internet based marketing campaign, badly… Part II

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Dr. Horrible is Awesome!

By lucashale, on August 5th, 2008%

Dr. Doogie Howser is Dr. Horrible and he is as Awesome as Barney Stinson.

www.drhorrible.com

Have to thank Larry Osterman for pointing out this gem in his blog…

Joss Whedon, yes the guy who made Buffy, is behind this masterpiece. Note to Joss, please make it so iTunes will let me download it . . . → Read More: Dr. Horrible is Awesome!

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